To the Moon, Alice!
So I saw this billboard on Sunset - coming soon… “Moonvertising.” It turns out it’s a Rolling Rock campaign where you write with “lasers” on the “moon” in their website. Kind of a letdown. Although I still can’t quite tell if they’re really going to try to do it. Stupid viral ARG marketing universe.
My initial reaction was twofold:
1) That is horrible. Is nothing sacred? I can’t believe we live in a world where people think it’s OK to put advertising on the moon!
2) I kind of want to live in a world where we can write with lasers on the moon.
These conflicted emotions are exactly the sort of feelings I have about cloning, teleportation, and a lot of other technologies that seem dangerous, but too cool to pass up. Then i started reading some of the comments that people “wrote on the moon”:
“Chompers, I love you, love, Nummies.”
“I love all my schmoopies”
“I will forerver [sic] yours, we will live forever”
If this is the level of moon discourse, maybe its better we just keep our lasers and things down here.
ps- This also reminds me of that episode of the Tick when Chairface tries to write his name on the moon, but runs out of space and only gets as far as “CHA.”
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One Response:
March 15th, 2008 at 9:55 pm
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