27
Jun 2008
Spirit Airlines brings sexy back with T&A
Yep, that’s right — Travel and Adventure!!
This email blast I just got from Spirit Airlines is pretty racy:
Obviously they’re playing on the alternate meaning of T&A, but they’re playing it smart. If anybody gets angry, they can calmly reply “What? We had no idea it meant that!”
Even Virgin America, which brands itself as the new “hip and cool and sexy” airline, doesn’t go that far. Spirit, on the other hand, had a Mother’s Day sale entitled “MILF.” As in, “Mothers I’d Like to Fly.” In an email Spirit has said these promotions are “designed to be entertaining, humorous, and of course, impactful.” And you know what? I think they’re dead on.
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