Bunny Blog

I was reminded recently of how important it is to pay attention to the subtle details when you’re pitching to a prospective client.  

My fiancee and I met with a number of potential caterers for our wedding, and I was blown away by the differences among them.  None of the decision making we did came down to taste of the actual food, but instead it was the broader picture that we ended up basing our decisions on.

Here’s a list of some of the comparisons:

• With Caterer 1, we had to wait twenty minutes for them to arrive at their own venue and finish setting up.  With Caterer 2, they were ready for us when we were early.  Which would we rather have running our party?
• With Caterer 1, they had no pictures or samples of their previous events.  With Caterer 2, they had a video showing numerous previous parties they had catered and decorated.
• With Caterer 1, they only had tastings twice a month, and only during business hours (meaning my fiancee and I both had to take off work to go for the tasting (don’t tell the bosses!)).  With Caterer 2, they accommodated our schedule completely.
• With Caterer 1, they had multiple parties tasting at the same time.  It felt like we were being pitched a time-share.  With Caterer 2, we had a tasting all to ourselves.
• With Caterer 1, they didn’t have enough samples for the number of people in our party.  I had to split samples with my fiancee.  With Caterer 2, they had multiple samples for each person, so you could go back and compare flavors, and how they all went together.
• With Caterer 1, they didn’t have samples specific for our party…even though other parties had samples specific for their events.  With Caterer 2, they had our exact menu that we wanted to have for our event for us to sample.

The list goes on from there.  

Oh, AND…

• Caterer 1 was more expensive than Caterer 2.

Obviously we’re going with Caterer 1.  

Obviously.

Just kidding.

At the end of the day, the food was comparable between the two caterers.  But Caterer 2 had it together on so many more levels than Caterer 1, it was downright laughable.

So remember: it’s not just the project you’re pitching, it’s the whole package.