Bunny Blog

Just wanted to put up an addendum to my last post on Instant Gratification, as I had the pleasure of experiencing the level-up mechanic I described for Call of Duty, but in real life.

When I recently go SCUBA certified with SSI, I had to smile when I noticed how their system is set up.

Awesome Level System At Work!

SSI smartly designed their log system using the level-up technique I described before.  You start out your training at Level 1.  After completing your Open Water Certification (complete with certification card, and a sticker for your log book!), you become a “Level Two Diver.”  Five more dives and you get another sticker, and you level up to “Level Three.”  It’s a great application for the instant gratification system, because it keeps divers coming back for more.

A typical boat dive consists of two dives.  Two boat dives, and you’re at four dives - only one away from the next level!  Go out one more time, maybe a quick beach dive on the weekend, and you level up.  Awesome!  Rinse your gear, and repeat.  In this way, SSI has added a mechanic to an otherwise mundane process, keeping you renting from SSI shops and making you feel good about it in the process (in addition to the awesomeness that is SCUBA diving to begin with).