Bunny Blog

Psychic Bunny yaps about whatever.

22
Feb 2010

Missed opportunities on the edge of badass tech

Posted in Design, Tech by Doug at 11:41 am |

Hey friends!  Seen these badass new Transcend HUD goggles?

transcend

That’s right, they’re ski/snowboard/whatever goggles that have a live heads-up display feeding you moment-by-moment data on your speed, direction, temperature, whatever you like.  Basically, it turns you into a living human F-16.  Pretty badass, right?  At $350, even I am tempted to buy a pair, and I’ve never been snowboarding in my entire life.  That’s how cool they are… in theory.

So how the hell do you make a promo video for something so badass that fails to actually show you an immersive simulation of what it’s like to actually wear them??


As someone who’s spent a lot of time creating exactly this kind of video, I’m really disappointed in this obvious oversight which makes me wonder… did they somehow manage to make this product not cool?

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