Clemson University
“The Power of the Pen”
Clemson University needed a new fundraising video for alumni outreach, and we offered a unique approach that paid off big time. Rather than the standard plea for donations, we produced a short film that carried viewers through the unique history of the university, tying the story of their beloved founder to the aspiring students of today and tomorrow. This was a powerful message that conveyed the emotional and historical satisfaction of donating the gift of education.
As part of Clemson’s bicentennial drive, “Power of the Pen” contributed to a record-setting year in which Clemson received $113.9 million in private gifts! They liked our work so much that they asked us to expand the film to a much longer documentary, incorporating expert interviews with historical documents exploring the founder’s life. “Thomas Green Clemson: A Life & Legacy” eventually aired on PBS.
